Conclusion
I hope you found this article useful in your efforts to clean
your address list. If you have any suggestions for future
topics, please let me know. You can find my contact
information at the bottom of this page.
Bonus. Measuring failures from a specific mailing...
Some of our customers want to measure the count of delivery
failures for each mailing they do. We showed you how to embed an id into the
"reverse-path" so that it is easy to match the bounced message up
with the address in your database, but you can even go a step
further by inserting a mailing identifier as well.
Lets say you want to keep track of the number of bounced messages
for a specific mailing, and lets assume that each mailing is represented by a
row in a table. The row has a unique id field which is the
mailing identifier. You can encode the mailing
identifier onto the account portion of the reverse-path like this: bounce_1063_34@yourdomain.com,
where 1063 is the id of the address and 34 is the id of the
mailing. You can then modify your
database update routine to flag the number of hard and soft
bounces for each mailing as well as each address.
John Alessi has specialized in e-mail development for the past
5 years and has helped many large companies like Microsoft, Boeing
and EarthLink with their e-mail needs. He can be reached at
john@quiksoftcorp.com.
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